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Dan Rocha

I'm Dan Rocha, Managing Partner at Cardenio Consulting.


After 30 years in Independent School leadership and higher education development, Dan Rocha has teamed with Paul Amadio to form Cardenio Consulting. Cardenio is a full service development and school management consulting firm. Dan is dedicated to helping Cardenio's clients achieve their fundraising goals through a personalized approach to each school's unique set of circumstances. Clearly his independent school experience makes working in that arena a natural fit for his skills. But Dan also believes strongly in a transformational idea: that public, parochial and charter schools can effectively tap into the nearly $40 billion in philanthropic dollars given annually to educational institutions in this country. This can be accomplished by building the types of development operations that have sustained independent schools and higher education for the last century.

Dan Rocha's Background

Dan Rocha's Experience

Managing Partner at Cardenio Consulting

June 2012 - Present | Philadelphia, PA

Cardenio Consulting is a full service development consulting firm dedicated to helping educational institutions and other nonprofit organizations reach their fundraising goals. But while we provide services similar to other firms, that's where the similarity ends. The managing partners at Cardenio Consulting have spent a combined half century working to help build, market and raise money for institutions from small independent schools to major universities. When you hire Cardenio, you hire that experience. Our clients deal directly with the people who run the firm. Our managing partners work together for every client. It is a collaboration that insures that each organization with which we work has the benefit our combined experience in precollegiate schools and higher education. We take the time to know our clients, understanding that each one presents a unique set of challenges and opportunities. Our client's mission, the market in which they operate and their current and potential donor base are just some of the factors that we consider when helping to construct a plan for fundraising success. We take on a limited number of clients each year. Our small firm’s success is insured by our focus on the task at hand. Whether we partner with you to mentor a new development officer, lead a strategic planning process, assess your readiness for a campaign, or actually become your interim development team, you can be sure that your organization will not be just another name on a client list. You will have our full attention. We understand fundraising in the 21st Century. Development is about building relationships with your donors. At the highest levels, that can only be done face to face. But we know how to unleash the promise of new technology in order to rapidly expand your donor pool and build the loyalty that will lead to major gifts.

Executive Director of Development for Athletics at The University of Pennsylvania

October 2011 - July 2012

Senior Director of Athletic Development at The George Washington University

May 2007 - October 2011

Academic Dean at Moses Brown School

July 2004 - June 2009

Head of School at York Country Day School

July 2001 - July 2004

Head of Middle School at Montclair Kimberley Academy

July 1997 - June 2001

Head of Middle School at Bancroft School

July 1991 - June 1997

Teacher at Germantown Academy

September 1984 - June 1991

Teacher at St. Peter's School

September 1981 - June 1984

Dan Rocha's Education

University of Pennsylvania

1989 – 1991

Master's degree


Temple University

1979 – 1981

Bachelor of Science

Concentration: Education


United States Naval Academy

1976 – 1979

Dan Rocha's Interests & Activities

School Management; non-profit management; fundraising; development program design and implementation; strategic planning; campaign assessments; leadership; mentorng, development program management

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